Speech on light Essay Example

Speech on light Paper Im also here to show you how this sighting (hold up Energy Saving bulb) can save lives and save you some pocket change. Change that you can use to get some Pages lunch instead of a patty, or go to Club Privilege instead of Street WBI Thursdays. I believe most of you have already come to hear of the term Climate Change. If I ask around the room I am sure to hear responses such as melting ice caps or the world getting hotter. Both very correct. The couple who lives to the front of me have now air-conditioned their entire house. We will write a custom essay sample on Speech on light specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Speech on light specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Speech on light specifically for you FOR ONLY $16.38 $13.9/page Hire Writer If we come to the University of the West Indies, your place to shine- and the lassoer lacks the cold air we will all question that tagging as one cannot shine unless they are comfortable to. Human beings are allowed and expected to feel uncomfortable when we have to live in abnormal conditions. It is in this same way that other Biodiversity- that is plants and animals cannot survive under extreme changes in their environment. They will do Just like us, migrate or die. What will happen to us then? The Climate Change phenomenon all begins with a rise of Greenhouse Gases in the atmosphere. Carbon Dioxide is one of the major Greenhouse Gases that is emitted when anything is burnt. Now Greenhouse Gases is a term that many of us have known or have heard before but let me tell you exactly how they got this name. A greenhouse is a building with glass walls and a roof that is used for the germination and exhibition of plants. No, Carbon Dioxide never grew leaves nor produced the glass that makes such a building. Instead when this and the other gases rise they have a similar effect on the globe, wrapping us all into a nice warm blanket that helps to preserve the heat in the environment; like a Greenhouse does for plants. The problem is that too many of these gases are now being emitted, his heats up the globe and causes many a problem for all life on earth especially Small Island Developing States (KIDS) such as Jamaica and most of the Caribbean. Because we are low-lying, the exact occurrence that took place in Port Royal years ago can happen to this entire country, we CAN sink. Think then of this (show lightly) as your very sexy lifeguard. Herbert Thomas, Director of Resource Management at the Water Resources Authority said that the Jamaican society is seeing increased environmental changes that can be linked to Climate Change. He named a case in mint to be the recently concluded drought season in Jamaica that affected many farmers in the area and the nightly water restrictions by the National Water Commission. What about increased rainfall? Susceptibility to Natural Disasters? Things that are currently happening right before our eyes! According to a contributed article to the Gleaner in April 2006, the main industries that contribute to air pollution in Jamaica are bauxite, alumina, electricity and steam production, cement Ana Lime maturating, chemical processing Ana petroleum rearing . Effluent Trot hose industries effect in rising Carbon Dioxide and other Greenhouse Gas emissions in the environment. This is bad, very bad- but yet again, my Light Bulb can also save this. Let me see the hands of those who have their own car? Those who have more than two vehicles in a household less than five? If I have to get to a am class on a morning I have to leave my home right there in Mona, a half hour in advance because of the morning traffic. The same Gleaner article also states that the rapid rise of automobiles especially in the Kingston Metropolitan Area, effects negatively on air laity that, by extension contributes to the Advanced Greenhouse Effect- which makes the globe essentially hotter! Guess what? My Lightly is specially trained to help with this also! Now it wont be very fair of me to preach about all these bad Climate-change causing practices being done in the Jamaican society and not highlight the positive stuff. Firstly it is very commendable for me to note that many educational institutions especially those with dwelling provisions such as the II, some business places and homes have solar powered heaters. Back home in Trinidad o get lots of trouble with the electricity authority to obtain that. Next it is evident that lots of schools have and are starting recycling programs. Lastly and most importantly Environmental Health has now been accepted into the schools curriculum and it identified by many as a matter in need of urgent attention. Now that we understand the logistics of the Climate Change phenomenon and we all probably think that it is all way over our heads to do anything about it; Im going to bring back my gorgeous lightly that I had previously introduced to you. Picture this s an affordable and easy way to reduce Climate Change; the boot that allows us to kick the habit of Carbon Dioxide in our air. Now, as Caribbean people, I know that if I ask you to buy and use something, you will bombard me with reasons why you should not do so. Because of this, I will let you know upfront some of the reasons people give for not buying or using the Energy Saving lightly and address them as far as I can. Ill begin with the issue of cost. This bulb (hold up SEES lightly) costs a minimum of $50 JDK more than its traditional contender (hold up traditional bulb). But I must call to mind here the ever popular saying cheap thing nah good! Even though the initial cost is higher, The Lighting Association of America assures you that you will save lots of pocket change in the long run. 75% of the energy that is burned with the traditional bulb will be saved with the Energy Saving one. This does so whilst producing the same amount of light and cutting a whopping EH per year on your electricity bill! Not only that, but you wont have to be replacing bulbs as often as in the past as these bulbs lasts on an average 6-15 years depending on choice of dotage and brand. Lunch at Pages- can you hear me? Im coming! I can now afford it. A friend of mine kindly provided me with another Im not buying this bulb excuse. She said that this bulb cannot fit on her dimmers nor does it come in different colors to brighten up her home. There is some truth to that. According to inarticulatenesss. Com when the bulb was first brought out, it did not look like a traditional bulb- I believe it took a long cylindrical shape- and ewe, which fancy homemaker will want that in their home? Guess what though? This same website tastes that the more recent bulbs come in almost every shape, fixture and color as the traditional ones. Now even the fancy homemakers can save and treat themselves too inlet out at ten cloud! Concern under 3 Ana 4 was Drought up Dye Auntie Doors, my Jamaican neighbor who lives across from me. Where do I get that? She asked. Fantastic question indeed! These bulbs are available in mini marts, supermarkets and hardware stores all over Kingston and on the I-Kiwis campus. The next issue by Aunt Doris met with her saying: I know those lights! They are not good for the eyes. This misconception is addressed quite nicely by the Lighting Association of America. Energy Saving Secrets did admit that in the past when attached to dimmers the bulbs did flicker, but all that has changed now. The Lighting Association actually recommends their use as they produce less heat and takes a total of 60 seconds to warm up to 60% of their brightness. According to them these bulbs are the best choices for confined areas such as childrens rooms, study areas and so forth. Now as I have addressed the main concerns that surround this magnificent bulb, I will asses a small question that came to my mind in considering its use. After reading about the dangers of mercury poisoning and acknowledging the fact that broken lightships are a main source for this, I was quite concerned about the level of mercury used in this bulb after remembering being told in school that these primitive cylindrical lightships in particular were poisonous. I told myself, one light bulb cannot be this great- whats the downside? It turns out that one lightly CAN be this great! The energy efficient lightly contains an average of 4 milliards of recurs, which is LESS than the traditional one. It is evident however that in disposal or accident, bulbs may get broken. The Jamaican society does not yet consist of any well known organizations that recycle lightships. It is recommended then, for disposal purposes, that the used lightly is wrapped in two plastic bags securing either side and placed in the garbage for collection. There are also specific clean-up steps to follow if a lightly breaks in your home/ office etc. This is available on the Energy Star website. I know that you are constantly told to do all kinds of hard and UT-of-the-way stuff to save the environment. People say to construct a windmill in your backyard or to turn off the Air Conditioning at home and at work. They advise you to recycle all your paper, plastic, glass, aluminum, tin, tires, metal, grass And the list goes on. I am here to tell you that these things are great and should infant all be done if you can. I am not an environmentalist, but a person Just like you who has an avid interest in the matter. My knowledge qualifies me to advise you to use the Energy Efficient lightly. At II I do Social Marketing, a field that preaches Self Efficacy. In other words how can one perform an action if they dont know how to do it or possess the nearness by which to do it? In this regard, I guarantee that you will all leave here with at one Energy Saving lightly each. This is an incentive for those who already started to continue its use and for the first- timers to try it out and by all nearness- get addicted We all did. After all, it is a simple and effortless way to save the world and send you skip-to-my-lounging to the cinema, big shot restaurants and all the stores in the world. By all nearness- spree yourselves, you can now afford it.

Ridley Scotts landmark noir science fiction classic Blade Runner Essay Example

Ridley Scotts landmark noir science fiction classic Blade Runner Essay Example Ridley Scotts landmark noir science fiction classic Blade Runner Essay Ridley Scotts landmark noir science fiction classic Blade Runner Essay Essay Topic: The Haunting Of Hill House Ridley Scotts landmark noir science fiction classic Blade Runner (1982) is a showcase of effective construction of mood through a combination of key on-screen imagery, including unique mise-en-scà ¯Ã‚ ¿Ã‚ ½ne, and elements of the films soundtrack. Each element is not only effective in its own right, but also contributes to the films themes, most notably its exploration of immortality and what it means to be human. Scotts adaptation of Philip K Dicks short story Do Androids Dream of Electric Sheep? into Blade Runner was uncompromising in its commitment to exploring difficult existential questions about the essence of humanity and individual identity, using the unique advantages that the medium of film provides. Blade Runner follows the struggle of a group of replicants, or artificial human beings, to find and meet with their creator in order to ask for more life, as their leader (Batty) puts it, because their life spans are limited to four years by design. The replicants are neither pleased by this limitation, nor their status as slaves to the human race, and stage a bloody offworld revolt which leads to their presence being banned on Earth, on penalty of death. Despite the risk, four replicants journey to Earth and resort to violence in their quest to find Dr. Eldon Tyrell, an artificial intelligence genius who designed the replicants and presides, albeit reclusively, over the Tyrell Corporati on from his penthouse perch atop a pyramid. A Blade Runner named Deckard is enlisted to come out of retirement to himself retire, a euphenism for kill, the wayward replicants. Over the course of the film, Deckard falls in love with Rachael, Tyrells niece, who is a replicant but is unaware of it. In a mind-bending existential twist, the films conclusion suggests that Deckard may himself be a replicant. Scott borrows heavily from the stylistic tradition of American noir films of the 1940s and 1950s to provide the mise-en-scà ¯Ã‚ ¿Ã‚ ½ne for the story. Set in Los Angeles in the year 2019, the film depicts a thoroughly depressing, congested, urban environment in which the city and its citizens are literally soaked with deluge of never-ending acid rain, absurd gigantic commercial advertisements (including a dark satire of Coca-Cola), another poster ironically advertised the tagline: MAN HAS MADE HIS MATCH NOW ITS HIS PROBLEM. There is also the influence of the Japanese, who appear to have taken over the majority of the city. In an interesting choice, Scott hired electronic musician Vangelis to compose a dark, futuristic soundtrack for Blade Runner. Vangelis score was performed almost entirely on synthesizers, which was a departure from traditional film scoring methodology and which resulted in futuristic sound with 19th century influences. Of particular note is the extremely dramatic music underlying the opening of the film, setting a tone which is both noir and futuristic at the same time no small feat. Reportedly, Frederic Chopins trademark melancholy nocturnes inspired Vangelis; this music was a major influence in setting the tone of the film from the opening to the closing scenes. Chopins influence can also be heard in the music that replicant Rachael plays on her piano during the film, possibly suggesting that organic music, such as the piano, is more human than synthesizer music. Vangelis score further illustrates its innovative skill during a scene in which Deckard chases and kills one of the rep licants, Zhora, by shooting her in the back, the vivid image of her clear plastic mackintosh covered in blood evokes feeling of shock and horror as this is the first time you see replicants blood, thus affirming their humanity. Vangelis contrapuntal orchestration, combined with an almost overloud haunting saxophone solo, contributes to the tension of this disturbing execution sequence. The existential questions of the story, most notably what it means to be human, what distinguishes replicants from humans, are reinforced by Scotts savvy use of symbolic visual elements. Part of the answer suggested in Blade Runner is that these questions are heavily dependent on point of view and the experience of visual memory. Scott reinforces these notions through the repeated use of an eye motif throughout almost every element of the films mise-en-scà ¯Ã‚ ¿Ã‚ ½ne, indicating that our perception and inner construction of reality is dependent on what and how we see. The films opening shows a giant eye; the replicants eyes are often showed glowing; the test employed to distinguish replicant from human (the Voight-Kampff test), is partially dependent on eye movement and the scenes depicting this test are layered with extreme close-ups of the replicants eyes; the replicant owl owned by Tyrell has wary blood red eyes; and Tyrell himself wears huge, thick glasses suggesting his both l iteral and metaphysical myopia and disconnect from both reality and the humanity of his own creations. Lastly, replicant Batty, who is the last replicant to die at the films end, delivers a moving speech telling Deckard of the wonders his eyes have seen, the vivid memories of which will be needlessly lost liketearsin rain to eternity upon his death. Collectively, the omnipresence of eyes, symbolically and literally, contributes to a sense of paranoia, a world constantly under surveillance; Scott cleverly highlights this theme by the use of ever-present searchlights throughout the film, only Tyrells penthouse has the luxury of escaping this constant surveillance. However, any viewer of Blade Runner must be wary; Scott goes out of his way to illustrate that vision doesnt necessarily guarantee certainty and truth for the viewer. Scott employs many simulations or fakes photographs, memory implants within replicants, artificial animals, and of course, the replicants themselves, which are simulated humans. Of course, Blade Runner leaves us to ponder whether or not the replicants are more human than their masters, with their simple desire to be free to live and be masters of their own destinies. This is contrasted with Deckards inhuman mission to kill them, and Tyrells chilling attempt to convince the replicants to simply revel in your time instead of fighting their own mortality. The irony, of course, is that humans fight the inevitable in the same futile ways; their creator, whoever it/she/he may be, has simply programmed a longer lifespan into humanity but death is as much a certainty for humans as it is replicants. Threading the motif of the e ye through to its tragic conclusion, Scott depicts a horrific scene in which Batty shatters Tyrells glasses and gouges out his eyes as revenge for the existential horror Tyrell has fated for the replicants. Scott explores some of the most profound questions of our time our search for our creator, our mortality, what it means to be human, and whether simply accumulating experiences and memories is enough to create a soul, whether human or replicant. He is hardly the first filmmaker or auteur to do so, but what is unique about Blade Runner is how Scott brilliantly utilizes both visual and auditory components to explore these themes.

(book) norwegian wood by HARUKI MURAKAMI Essay Example | Topics and Well Written Essays - 1000 words

(book) norwegian wood by HARUKI MURAKAMI - Essay Example The sensitive portrayal of the Japanese youth who were caught in the web of contrasting culture of the East and the West, has turned into a universal appeal for understanding. The protagonist of the novel is Toru Wantabe who becomes nostalgic about his student days when he hears his favourite Beatle song ‘Norwegian Wood’ while travelling on the plane. The book is his flashback into his student life while he was studying in the University of Tokyo. The protagonist, throughout his recollection, has maintained a tender spot for the love of his life and at the same time his encounters with death, in the form of suicide have forced him to contemplate the wider meaning of life. The author has seemingly used death as a reconciliatory medium as well as that of alienation so much so that it has almost become a second theme of the novel. The book is a subtle love story of Toru and Naoko who are probably caught by circumstances into a relationship. Naoko was the girlfriend of Toru’s best friend, Kizuku. After Kizuku commits suicide at the age of 17, Naoko is lost in grief and subsequently, loses touch with Toru. They meet each other after a year in Tokyo where both of them, have gone to study. They are drawn towards each other through their common friend, who is dead. Each of them want to keep in contact because it brings them closer to Kizuku, who is more alive than dead, in the memories of the two characters. The inability of the characters to move away from the past is the bond that ultimately becomes the main cause of their separation. Though initially, Toru befriends Naoko because she was a link with his best friend but later, his feelings change into love or so he thinks. The author has used the protagonist to represent the contemporary youth who are shy to proclaim their love but are least hesitant to experiment with sex on a casual and

Reflection on Technology in Education Essay Example | Topics and Well Written Essays - 2250 words

Reflection on Technology in Education - Essay Example But what if the facilitator of the class does not have the ability and skills of using these technological equipments Of course there will be a problem and it may affect the teaching sessions as it goes on. The knowledge and skills of the educator regarding the subject matter is much appreciated but most probably if he is going to use equipments in teaching, assurance that he can facilitate everything that happens inside the classroom. Skills upon using such tools are very important. There will be a big failure in teaching without the knowledge of using it. Schools of Education for Teachers include in their curriculums the disciplines that serve as the training ground so that their would-be-teachers will have a stand on their own in the future as they use these tools for teaching. There is the Educational Technology which is 3 units, where soon to be teachers are taught of how to use these equipments and also the proper ways of using them practically and of course on the main event of teaching. They undergo trainings and evaluation if they follow the instructions and can well manage their selves alone. There are so many product of the new technology that has been improvised for learning purposes, and also it awakens the student's attention because of this visual material shown for example in the PowerPoint presentation through the use of computer or by the picture projected on the over head projector on screen. Some schools are providing their students their own computer to be use when inside the classroom. Universities provides their own internet access centers for their pupils to have an instant access on the web for educational explorations only and some internet libraries. The modern technology is very significant, especially in terms of providing current information and serves as the medium for communication. It is therefore necessary to integrate information and communication technology into general school education as a whole in order to ensure an all round education of up-to-date standard, especially in grade 3 and 4 for 13 to 14 year old pupils. The basic aspects of information and communication technology must be incorporated in all areas of 3rd and 4th grade curriculum (Stockhammer, 1992). The strength of technology is often quick implemented into solutions. The author feels that there should not be unscrupulous use of technology. The quality of use of the computer tools is decided by which aspects are emphasized, and what pedagogical relevance they have. Sensible use of technology for tasks related to grade level and computer need to be used as tool to enhance a particular subject. Multi-disciplinary possibility of technology application includes writing, documenting, calculating, constructing and visualizing work. The pedagogical principle of learning can be followed by the practical use of hardware and software in schools, which will help create a favorable climate for reflections on one's practical experiences and relating it to theoretical foundations thereof (Stockhammer, 1992). The digital generation gap have the teacher struggle with the basics, while kids growing up in a tech savvy world can learn application with ease. This digital generation gap calls for on the job training of teachers in technology. The present obstacle to implementation of

Leadership Essay Example | Topics and Well Written Essays - 250 words - 5

Leadership - Essay Example Charge of the country was seized through a military coup. Initially, he had a lot of support from the public due to: Mr. Mushharaf was able to retain control and win international support through his support of the American war on terror and the subsequent attacks on Afghanistan & Iraq. The various catastrophes facing the country helped him in retaining power for almost eight years, after which he lost public as well as international support and made the decision to step down. The current President of Pakistan assumed the leadership of the largest political party, the Peoples Party, shortly after the assassination of his wife Ms. Benazir Bhutto. Capitalizing on the public sympathy, he led the party into winning election of 2008 and appointed their Prime Minister. Shortly after that, he won elections and became the president of the country. The situational factors that led him to take up the leadership role were: Mr. Asif Zardari, despite his bad reputation, is now in power and can be seen visiting various countries in the world to get international support and help to ward of the current crises of the rising world food prices, currency losing value and near default economic

Non-orthogonal Multiple Access and Massive MIMO

Non-orthogonal Multiple Access and Massive MIMO Non-orthogonal Multiple Access and Massive MIMO for Improved Spectrum Efficiency To cope with the expected 1000x increase in mobile traffic over the next 10 years, key requirements are making more efficient use of the available frequency spectrum, increasing network speeds and opening-up more of the frequency spectrum for wireless applications. OFDMA used by LTE, etc., is being extended and superposition of signals for multiple users using a new power domain are being investigated as methods for increasing spectrum efficiency. In addition, high-directivity adaptive antennas with 100 or more elements offering good compatibility with higher frequencies, interference suppression, and simultaneous multi-user access are other potential ways to improve spectrum efficiency. This paper examines 5G wireless access systems and outlines non-orthogonal access and MIMO technologies along with some issues to resolve. 1 Introduction Next-generation 5G access systems are being investigated as a solution to the explosive increase (a factor of 1000x compared to 2010) in wireless data traffic forecast for the 2020s and the rapid appearance of various new. Three approaches are being taken towards supporting these huge traffic increases: making more efficient use of available frequencies, increasing network speeds, and opening-up new frequency bands. Making more efficient use of available frequencies is closely related to speeding-up the physical layer for multi-access and wireless access technologies. For example, increases of from 2.5 to 10 times have been proposed as targets for increasing the efficiency of 5G frequencies. Conventional mobile communications systems are moving towards faster digital wireless technologies based on advances in semiconductor devices as described below. The first generation (1G) used Frequency Division Multiple Access (FDMA), the second generation (2G) used Time Division Multiple Access (TDMA), the third generation (3G) is using Code Division Multiple Access (CDMA), and the 3.9G and fourth (4G) generations are using Orthogonal Frequency Division Multiple Access (OFDMA) supporting efficient frequency usage and good resistance to fading. The proposals for 5G systems aim to increase spectrum efficiency even further by speeding-up existing technologies, using newly opened frequency bands, and increasing network density, and support for the expected required conditions is being examined. The non-orthogonal multiple-access (NOMA) and higher-order multiple-input and multiple-output (MIMO) technologies described in this paper require huge processing power to implement these functio ns, which will be difficult to achieve using the performance of conventional semiconductor devices. Rapid developments in CPU processing power are expected to be a key element in deployment of 5G services. This paper describes the principles of each method related to these technologies and the problems to be resolved. 2 Non-orthogonal Multiple Access (NOMA) Multiple access is a basic function of cellular systems, which are usually divided into two types: orthogonal and non-orthogonal. In orthogonal access systems such as TDMA, FDMA, and OFDMA, signals for different users are orthogonal to each other. On the other hand, in non-orthogonal access systems, such as CDMA, TCMA (Trellis Coded Multiple Access), IDMA (Interleave Division Multiple Access), the cross-correlation of signals for different users is not 0. The commonly used NOMA incorporates the above-described non-orthogonal multiple access but this section discusses a specified NOMA implementation for 5G systems. NOMA under discussion for 5G systems has a new extension of the user multiplex domain to improve the spectrum efficiency. Intentionally introducing non-orthogonality aims to increase the spectrum efficiency further. As a result, technologies such as new encodings and an interference canceler are required to correct the non-orthogonality, which has been considered difficult to implement until now. However, development is pushing forward with the expectation of introduction as key 5G technology following recent remarkable improvements in CPU performance. NOMA can be classified into three different user multiplex domains: NOMA with SIC (Successive Interference Canceler)/SOMA (Semi-orthogonal Multiple Access), SCMA (Sparse Code Multiple Access), and IDMA (Interleave Division Multiple Access). In addition to the conventional frequency and time domains, these schemes aim to increase the spectrum efficiency by multiplexing the user in the power domain for NOMA with SIC/SOMA, in the power and code domains for SCMA, and in the code domain for IDMA. The follow sections explain the characteristics and principles of each of these schemes. 2.1 NOMA with SIC/SOMA NOMA with SIC (NOMA hereafter)/SOMA expands the radio resource allocation for the frequency and time domains used by LTE, etc. By superposing multiple user signals using the new power domain, it becomes possible to increase the spectrum efficiency even further and to increase the throughput. The NOMA and SOMA methods both make positive use of power and loss differences by modulation processing and multiplexing. Multiple users in the power domain are superposed at the symbol level. This method uses SIC, turbo code, and Low Density Parity Check Code (LDPC) at the receiver side to separate superposed users. The bit rate per 1 Hz for each user at this time (at superposition coding) is expressed by Eq. (1). User 2 with high channel gain is assigned the lower power P2 and the user with the low channel gain is assigned the higher power P1 to improve the average throughput for all users, resulting in improved spectrum efficiency. Figure 4 shows the throughput characteristics for both NOMA and Orthogonal Multiple Access (OMA) when there is a 20 dB difference in the receiver power levels; NOMA is characterized by an improvement of up to 2 bits/s/Hz compared to OMA. The difference between NOMA and SOMA is the symbol constellation. The post-superposition symbol constellation mappings are divided into NOMA with SIC without Gray- Mapping and SOMA with GrayMapping. Both methods are now being investigated in 3GPP Release13 RAN1 TSG as a Multi User Superposition Transmitter (MUST). For simplicity these methods are commonly both described as NOMA. 2.2 SCMA SCMA is a relatively new wireless multi-access method proposed in . It avoids the QAM symbol mapping used by conventional CDMA coding technologies and implements the binary data by coding it directly into multi-dimensional code words. Figure 5 shows the SCMA encoder block diagram. The figure shows a schematic of the SCMA encoder when there are four physical resources and four codewords in SCMA code book. Each user or layer assigns the binary data output from the FEC encoder directly to the complex codeword (physical resources dimensions) according to the predefined spreading code of the SCMA codebook. Additionally, multi-user connections are implemented by assigning a different unique code book to each user or layer. Table 2 shows an example of a codebook for six users or layers. As shown in Table 2, a message passing algorithm14) is used because the SCMA codebook contains sparse code words to achieve near-optimal detection of multiplexed data without increasing the complexity of pro cessing at the receiver side. 2.3 IDMA IDMA is a multi-access method first proposed and developed in 200015). It has gained popularity as one possible main access method for implementing the Internet of Things (IoT) and Machine to Machine (M2M) connections over 5G. In IoT/M2M communications, there are expected to be a large number of connected terminals sending small numbers of packets and instead of using packet scheduling based on OMA, the NOMA method is being considered be-cause it has good robustness to interference and does not require scheduling. IDMA within NOMA is known to have excellent user discrimination characteristics and a multi-user interference canceler can work effectively by combining an interleaver for each user with low-coding-rate error-correction coding to achieve a higher throughput com-pared to OFDMA. Additionally, IDMA is well suited to low-coding-rate error correction and is considered appropriate for transmitting the large number of multiplexed small-packet signals used by IoT, M2M, etc. After coding, the information bit sequence is rearranged by using a user-specific interleaved pattern to generate the encoded transmission bit sequence, which is mapped to the modulation symbols. The IDMA receiver is a parallel-type repeat multi-user receiver composed of a multi-user interference canceler and decoder. 2.4 Issues in Measurement Development As described so far, NOMA now under investigation for 5G has various methods. In particular, since the receiver performance depends directly on the SIC performance for NOMA, SOMA, and IDMA, measuring instruments must have functions for evaluating this performance correctly. However, there is presently no clear generation method for SCMA that includes codebook functions. Whether or not this can be solved either by standardization or by some implementation, development is pushing forward while watching trends in standardization and related technologies. 3.1 MIMO Evolution MIMO achieves high throughput and high reliability by using multiple antennas for transmitter and receiver (Figure 7) and it is a key technology in todays wireless communications systems. Furthermore, IEEE802.11ac and LTE-Advanced have adopted multi-user MIMO for simultaneous communications between base station with multiple antennas and multiple mobile terminals. Currently, Massive-MIMO is being proposed as a new technology for improving MIMO characteristics, targeting the 5G roll out. Massive-MIMO uses up-ward of 100 antenna elements to support simultaneous communications with multiple mobile terminals, greatly improving the spectrum usage efficiency. Figure 8: Massive-MIMO Configuration In addition, use of higher frequency bands, such as the millimeter-wave band is being investigated for 5G. Using the millimeter-wave band, is expected to support ultra-high-speed and large capacity communications using small cells, but transmission losses are big in the higher frequency bands and become bigger especially at non-line-of-sight communications (NLOS). Beam forming (BF) using Massive-MIMO antenna configurations (Figure 8) is thought to be effective in countering these increases in transmission losses. Since the antenna elements can be made small in proportion to the wavelength, the overall antenna size can be reduced even when using 100 or more antenna elements. Moreover, using Massive-MIMO can focus the energy to the mobile as a very tight beam, which not only improves the energy efficiency but is also expected to reduce interference between users. With 5G, in addition to conventional voice and internet services, video streaming, wireless Cloud, and M2M applications will become ubiquitous, requiring good service quality. In addition, these data communications will experience much higher variations in traffic levels with region and time, making it important to be able to accommodate bursts of user traffic in space and time. 3.2 Sub-Array Massive-MIMO In a Massive-MIMO configuration, a DAC is connected to each antenna element to form a digital BF configuration (Figure 9) supporting high-performance BF using digital signal processing. However, since the digital BF configuration requires a large number of high-speed DACs, the power consumption is extremely high. Moreover, using millimeter wave communications with the digital BF configuration widens the signal band, which requires high-speed signal processing. On the other hand, since analog BF using analog elements forms the same beam pattern in all bands, there is a risk that the received power of a user will drop when directing the beam at another user. Consequently, to lower the power consumption for millimeter-wave band communications, a hybrid method that can be implemented using smaller number of DACs has been proposed. This hybrid method combines both the analog and digital methods with send weighting to point beams simultaneously at multiple users; it achieves the same gain as digital BF using the massive configuration for all users. 3.3 Issues in Operation of Higher-Order MIMO Various factors including antenna design affect MIMO communication capacity. To be more precise, the following four factors are considered to cause MIMO communication capacity degradation. Inadequate selection of MIMO channel estimation algorithm Crosstalk between transmitter and receiver circuits MIMO gain reduction affected by Line of Sight (LOS) radio wave Inadequate antenna spacing and multiple reflections inside the housing Besides the above mentioned four points, in order to achieve further improvement of spectrum efficiency by using higher-order MIMO, the performances must be properly evaluated from the aspect of radio wave propagation, antenna and communication system. 4 Summary NOMA and MIMO are technologies for improving the spectrum efficiency for 5G wireless communications. The technologies have large benefits in terms of energy efficiency, spectrum efficiency, robustness, and reliability. Current base stations are both expensive and have poor efficiency at high power levels and there are proposals to replace them with massive combined modules featuring low cost and low power consumption. Achieving this requires solutions to various problems to maximize the potential of the technologies, such as complex antenna unit calculations, separation of analog and digital processing, synchronization of antenna units, etc. Additionally, implementing non-orthogonal access requires focus on increasing the power of devices for mobile terminals. Increasing the performance of semi-conductor devices offers a future chance to build high-speed digital signal processing such as SIC into more mobile terminals. Network Assisted Interference Cancellation and Suppression (NAICS ) using SIC is already being discussed by 3GPP for future introduction, and introduction of non-orthogonal access technologies such as NOMA is being proposed to ex-tend NAICS. Continuing active cooperation between industry and universities is required to solve the problems and assure future commercial roll outs. Anritsu has a wide range of measurement solutions for evaluating complex radio infrastructure and is continuing research in this field.

The Terminator Essay -- Film Movie Terminator Essays

The Terminator James Cameron’s 1984 film, The Terminator, is about a cyborg, called a terminator, that is sent back into the past to kill Sarah Connor, the mother of John Connor, the leader of the human resistance. A soldier, named Kyle Reese, is also sent back to protect Sarah (Terminator). In the film’s 1991 sequel, Terminator 2: Judgment Day (T2), the Terminator returns, not to kill Sarah, but to protect young John from the T-1000 (T2). During the course of these two films, the character of Sarah Connor dramatically changes from weak woman to a warrior woman. She transforms mentally, physically, and emotionally. Not only does she change in this manner, but her role in the films changes as well. Sarah’s purpose and significance as a character changes over the course of the two films. In Terminator, Sarah is of great importance to the story. Without her there would be no human resistance in the future, so it is imperative that she live. The movie revolves around her, as she is the main protagonist in the film. At the end of Terminator, it is she, not Kyle, that destroys the Terminator. Though she is the main protagonist, her purpose in the film was to be a vessel. She was only valued because of her body, her ability to give birth to John. It only mattered that she live so that she could give birth to John. In Terminator 2, Sarah is pushed into the background. She becomes merely a secondary character. Her presence in the movie is not as important. She has already completed her job of giving birth to John and raising him to be able to take care of himself, so there is no reason for her to be there. Her presence even puts John into more danger. John wanted to save his mother from the mental institution, but the Terminator... ...tor films are good for study because of their rarity and the character of Sarah Connor. Works Cited Cranny-Francis, Anne. "The Body in the Text." Internet. 10 Dec. 2001. http://www.univie.ac.at/Germanistik/schrodt/vorlesungsmaterialien/the_body_in_the_text.htm. Cunningham, Kim. "Shaping the Stars." People Weekly 10 January 1994: 50-56. Internet. 24 Nov. 2001. http://www.iwu.edu/library/subjres.htm. Pfeil, Fred. "Revolting Yet Conserved: Family Noir in Blue Velvet and Terminator 2." 1992. Internet. 24 Nov. 2001. http://muse.jhu.edu/journals/postmodern_culture/v002/2.3pfeil.html. Terminator, The. Dir. James Cameron. Perf. Arnold Swarzenegger, Michael Biehn, Linda Hamilton. Artisan Entertainment, 1984. Terminator 2: Judgment Day. Dir. James Cameron. Perf. Arnold Swarzenegger, Linda Hamilton, Robert Patrick, Edward Furlong. Artisan Entertainment, 1991.

Why did Japan attack Pearl Harbour in 1941? Essay

In December 1941, the Japanese struck. A well-coordinated series of attacks across the Pacific, most notably the American naval base of Hawaii, bringing about Japanese dominance in South East Asia; sending a direct message to the ‘oppressive’ west. Japan for a significant period of time had been viewed by the US and its western allies as a major threat in the Pacific, and as a direct consequence of a series of the events tensions boiling point was reached and the climax of nearly 1/2 a century of rivalry exploded. â€Å"The Great War destroyed the multilateral balance of power in East Asia and left Japan and the United States directly confronting each other across the Pacific†; Japan’s continued growth as the leading industrial giant in Asia, allowed an increase in global power but to the Japanese they were never recognised in the manner in which they believed they deserved. Americas realization that this growth could threaten their superiority led to a num ber of subjective decisions but where they left too late, so late in fact that it was a point of no return, the imperialistic mindset of the Japanese was too full of honor to back down in the face of what seemed uncertainty. In the years succeeding the Great War, Japan had embarked on a meteoric rise in its industrial power, and rising concurrently was their global power; this was all achieved under the control of Emperor Hirohito, a man determined to meet Japans goals on the Asian mainland. Nevertheless, this industrial growth would not have been possible without the importation of a number of vital commodities such as oil and aviation fuel. These commodities were imported primarily from the US and if not directly from the Americans from a country allied to the isolationist giant. Yet the US was not blind to the progress of the small island of Japan, the sudden increase had not gone unnoticed and at the Washington Conference of 1921 a report was released that described â€Å"Japans naval armament as a ‘silent power’ with which is used to deter the United States†, in response to this the Americans ensured that the Japanese naval power was restricted to a position weaker than that of t heir own. Within Japan this was met with a feeling of aggravation with her status not being observed as that of a major global power; and not for the first time, Japan had been in a similar position following the Treaty of Versailles with land they had captured in the war being returned and her foreign ambitions once again quelled. Japan was becoming cognizant that â€Å"at some date, the US would interfere and disrupt Japanese goals† and having been used to foreign involvement the Emperor was not going to allow for the Americans to once again change Japan’s ambition: â€Å"the political, commercial and military dominance of the Western Pacific†. This aggressive policy towards its rivals in the Pacific has been attributed to a collection of reasons that led to the attacks in December 1941. To the Japanese they believed that they were entitled to expand their territory and with this being restricted it pushed the ruling elite into a position that, despite experts claiming there were alternative solutions Japan only saw one; and â€Å"war became the most viable option† to render them useless in preventing the objectives of Japan being met. Japan then expanded into Manchuria a military move that left the country isolated internationally. This coincided with the US government banning the export of oil and scrap metals to Japan if not from a licensed company, the first steps towards a complete embargo. Once Roosevelt had given the green light for the complete embargo things began to change internally in Japan as the ultranationalist’s consolidation of power continued ensuring expansion was not held back. This consolidation of power by the ultranationalists was crucial in the decision to attack Pearl Harbor, they felt Japan needed to use what it had learned from WW1 and ensure a ‘quick showdown’. With no oil coming into the country they were left with no choice but to go on the military offensive to keep their booming industry alive. This embargo had put the leading figures in Japan in a position of serious decision making, they could no longer allow being ‘disrespected’ on the internationa l stage; and â€Å"Japan now defined the United States as its foremost enemy in terms of both capabilities and intentions†. Coinciding with the embargo President Roosevelt moved the US fleet to Hawaii in order to discourage Japans expansive ambitions in the Pacific, and with the army officers of Japan being of a militaristic nature it led to a push for action and this action was to be the first strike in what was to become the Pacific War. It can be therefore suggested that the reasoning behind the attack on Pearl Harbour came as a consequence of the humiliation Japan felt it had endured on an international level at the hands of the United States. The United States was a country that â€Å"from the perspective of the Japanese government, was unnecessarily intervening in affairs in which it had little specific, concrete interest†. Despite the continued interference of the Americans in preventing Japans expansive actions, civilians paid little attention to Japan despite the strong racist feelings between the two countries, a feeling that was highlighted by the San Francisco School incident; further increasing tensions between the two feuding powers. The incident was one of five key provocations that the Japanese used to justify their surprise attack; yet despite the increasingly hostile foreign policy aimed in the direction of Japan, little was done to increase military support by the Americans; allowing the Japanese to feel confident enough to attack Pearl Harbour with the hope of undermining American morale, such that the US government would drop its demands contrary to Japanese interests. However, there is no hiding the pivotal reason behind the attacks and this was the defilement of the economy. The destruction of the Naval fleet was a direct â€Å"retaliation for America’s existential attacks on Japans economy†. Coupled together with naval limitation, the unequal treaties and the continued dishonor on the international stage, Japan felt it best to strike swiftly rendering the US military presence in the Pacific non-existent. The elite of Japan was not prepared for the catastrophic consequences of their attack on Pearl Harbor, at the time what was such a successful foreign attack, it turned out to be the defining moment in not only the War but in Japan’s history. Some argue that the attacked doomed Japan by waking a sleeping giant, a giant that up until the point of attack was happy to find a compromise with Japan over the issues in the Asian region. Moreover, the awakening of this giant gave a reason for the whole US military machine to be set in motion; Clay Blair and Mark Parillo â€Å"believed that Japanese trade protection was so incompetent that the US submarines alone would have strangled them to defeat.† Had the Japanese put more time into planning out the response of the US they would have seen to enter the military conflict directly was not the way to go. However they did not highlight this as an issue and the awakening of the Americans ultimately led to the most devastating of con sequences, this was the subsequent dropping of the 2 atomic bombs on Japanese soil, killing 100,000 instantly with the death toll rising for decades thereafter. Despite this Japan did enjoy some positive consequences, the attack allowed a significant area of the Pacific to be conquered and held for a period of time. By conquering these lands, as a direct result of Pearl Harbour, Japans economy continued with a positive trajectory, and the populace continued its â€Å"strong support for the Japanese attack†. Japan had met its goals, the Navy of the US had been removed as a threat for the time being and Japan won every major battle until Midway in June of 1942. However had the military officials of the rising power in Asia targeted the crucial shore facilities that housed the oil reserves, the damage inflicted could have been existential. Consequently, the attacks had the opposite impact on the Americans themselves, â€Å"American attitudes about the war change radically†. This consequence allowed the full force of the US military machine to be put into action, a consequence that conclusively led to the defeat of Japan. Pain and rage swept across the states, a strong feeling of nationalism returned. The surprise attack was seen as ‘unjust and malevolent’ and the racism that had been rife prior to the attack in 1941 was now at the point of Japanese immigrants within America being sent to detention camps for the duration of the war. A reaction that the militaristic government of Japan had not foreseen. And although attempts had been made to prepare the country for war through the publication and use of anti-US propaganda, many were still ‘apprehensive and dismayed’ at the news Japan was now at war with the Americans. With this as a direct result of the Pearl Harbor attack, it did no favors for the morale amongst Japanese citizens who were aroused with both alarm and anger subsequent to the attack. In the long term, Pearl Habor bored more sententious ramifications that struck a blow to the honor and integrity of a once feared nation. Following the decimation of Japan with the dropping of the atomic bombs it was thought that the consequences to the attacks on Pearl Harbor had come to their end, yet this was not the case; American occupation was to follow. It is easy from here to trace back the source of this occupation, had the torpedoes not been dropped on the US naval fleet then it is highly unlikely that the ‘giant’ would have entered the war in the Pacific and engrossed itself in the dealings of Japan.

Barnes and Noble Summer Reading Program (Summer 2019)

Barnes and Noble Summer Reading Program (Summer 2019) Updated for Barnes Noble Summer Reading Program 2019 The Barnes and Noble summer reading program for kids gives kids a free book when they read 8 books over the summer. Looking for more summer reading programs that will score your kids some freebies? Check out my list of the best summer reading program freebies  that includes rewards from Half Price Books, TD Bank, and more. How to Get Free Books From the Barnes and Noble Summer Reading Program Visit the Barnes and Noble summer reading program to select the age range that your child fits into. You can choose between Ages 0-7, Ages 8-12, Teens and Young Adults, and Adults. After youve chosen an age range, youll find a link to where you can download and print a reading journal. The journals are available in English and Spanish. Fill out the student information on the bottom of the first page of the journal. A parent must sign on this page in order for the child to get a free book. In the reading log, your child will need to record the title and author, along with their favorite part of eight books to get their free book. Bring the completed and signed reading journal into your local Barnes and Noble bookstore between August 1, 2019, and August 31, 2019. Present it to an employee and they will let your child choose a book from the free book list. The Free Books Available From the Barnes and Noble Summer Reading Program Theres a wide variety of free books available for kids from the Barnes and Noble summer reading program. Heres whats available in 2018: Children in grades 1 and 2 are eligible to receive one of the following books: Malala: My Story of Standing Up for Girls RightsThe Mount Rushmore Calamity (Flat Stanleys Worldwide Adventure Series #1)Amelia Bedelia Means Business (Amelia Bedelia Chapter Book Series #1)Pete the Cat and the Cool CaterpillarDisney Junior Fancy Nancy: Chez NancyThe Princess in BlackJorge el curioso: De basura a tesoro (Bilingual)Purmaids #1: The Scaredy CatSunbeams Shine (Unicorn Princess #1) Kids that are in grades 3 and 4 can pick out one of these books: Middle School: The Worst Years of My LifeCatStronauts: Mission MoonMistakes Were Made (Timmy Failure Series #1)My FANGtastically Evil Vampire PetThe Super Life of Ben BraverDrew Pendous and the Camp Color War (Drew Pendous #1)Drew Pendous Travels to Ancient Egypt (Drew Pendous #2)Classic Starts: The Swiss Family RobinsonJudy Moody (Judy Moody Series #1)Judy  Moody esta  de muy mal humor (Judy Moody) Those children that are in grades 5 and 6 can choose from this list of books: The Last (Endling Series #1)Friendship List #1: 11 Before 12James and the Giant PeachTreasure Hunters (Treasure Hunters Series #1)Because of Winn-DixieEllies Story: A Dogs Purpose Puppy TaleThe Race to Space: Countdown to Liftoff (Epic Fails #2)Aru Shah and the End of Time (Pandava Series #1)Disney after Dark (Kingdom Keepers Series #1The Unicorn Quest Other Features of the Barnes and Noble Summer Reading Program The Barnes and Noble summer reading program website also has educator activity kits. These kits include fun activities about reading that can be completed with a child. Limits to Be Aware Of The Barnes and Noble summer reading program is only available to school-aged children in grades 1-6. Only one book is available for each child who completes a reading journal and choice must be made from the selected books available at the store.

She Unnames Them by Ursula Le Guin, an Analysis

'She Unnames Them' by Ursula Le Guin, an Analysis Ursula K. Le Guin, a writer predominantly of science fiction and fantasy, was awarded the 2014 National Book Foundation Medal for Distinguished Contribution to American Letters. She Unnames Them, a work of flash fiction, takes its premise from the Biblical book of Genesis, in which Adam names the animals. The story originally appeared in The New Yorker in 1985, where it is available to subscribers.  A free audio version of the author reading her story is also available. Genesis If youre familiar with the Bible, youll know that in Genesis 2:19-20, God creates the animals, and Adam chooses their names: And out of the ground the Lord God formed every beast of the field, and every fowl of the air; and brought them unto Adam to see what he would call them: and whatsoever Adam would call every living creature, that was the name thereof. So Adam gave names to all cattle, to the birds of the air, and to every beast of the field. As Adam sleeps, God takes one of his ribs and forms a companion for Adam, who chooses her name (woman) just as he has chosen names for the animals. Le Guins story reverses the events described here, as Eve unnames the animals one by one. Who Tells the Story? Even though the story is very short, its divided into two separate sections. The first section is a third-person account explaining how the animals react to their unnaming. The second section switches to the first person, and we realize that the story all along has been told by Eve (though the name Eve is never used). In this section, Eve describes the effect of unnaming the animals and narrates her own unnaming.   Whats in a Name? Eve clearly views names as a way to control and categorize others. In returning the names, she rejects the uneven power relations of having Adam in charge of everything and everybody. So, She Unnames Them is a defense of the right to self-determination. As Eve explains to the cats, the issue was precisely one of individual choice. It is also a story about tearing down barriers. Names serve to emphasize the differences between the animals, but without names, their similarities become more evident. Eve explains: They seemed far closer than when their names had stood between myself and them like a clear barrier. Though the story focuses on the animals, Eves own unnaming is ultimately more important. The story is about power relations between men and women. The story rejects not just the names, but also the subservient relationship indicated in Genesis, which portrays women like a smaller part of men, given that they were formed from Adams rib. Consider that Adam declares, She shall be called Woman,/Because she was taken out of Man in Genesis. She Unnames Them Analysis Much of Le Guins language in this story is beautiful and evocative, often evoking the characteristics of the animals as an antidote to simply using their names. For example, she writes: The insects parted with their names in vast clouds and swarms of ephemeral syllables buzzing and stinging and humming and flitting and crawling and tunneling away. In this section, her language almost paints an image of the insects, forcing readers to look closely and think about the insects, how they move, and how they sound. And this is the point where the story ends. The final message is if we choose our words carefully, well have to stop taking it all for granted and really consider the world - and the beings - around us. Once Eve herself considers the world, she must necessarily leave Adam. Self-determination, for her, is more than just choosing her name; its choosing her life.  Ã‚   The fact that Adam doesnt listen to Eve and instead asks her when dinner will be served might seem a little clichà ©d to 21st-century readers. But it still serves to represent the casual thoughtlessness of taking it all for granted that the story, at every level, asks readers to work against. After all, unname isnt even a word, so right from the beginning, Eve has been imagining a world that is unlike the one we know. Sources Genesis 2:19. The Holy Bible, Berean Study Bible, Bible Hub, 2018. Genesis 2:23. The Holy Bible, Berean Study Bible, Bible Hub, 2018. Le Guin, Ursula K. She Unnames Them. The New Yorker, January 21, 1985.

Internet memes in light of The work of art in the age of Mechanical Essay

Internet memes in light of The work of art in the age of Mechanical Reproduction by Walter Benjamin - Essay Example This research paper is aimed at highlighting the importance of this prominent means of communicating ideas while relating it to the concepts of arts developed by Walter Bejamin in his article "The work of Art in the age of the Mechanical Reproduction". Discussion Immediately following the development of the concept of internet memes, the idea was taken by many in the field and a number of websites appeared which served the purpose of providing newly developed memes with expressions which could be molded according to one's needs. This was not limited to internet sites only; a number of books, e-books and social media sites also serve the purpose. Literature review Although abundant information is available regarding the various aspects of memes, only those resources will be selected which resonate with the ideas brought forward by Walter Benjamin in the selected article. To prevent bias from disrupting the authenticity of the document, equal importance will be given to resources with supporting or confronting views. Dawkin's (1976) work 'The selfish gene' will be used to get an idea about the origin of the concept of memes. The work of Shifman (2009) will be used to get an idea about the current trends about internet memes. Strohecker's (2012) work about authenticity of art works will be referred to for explaining in detail the nature of authenticity of art works. ... Burgress (2007) has described memes to be 'vernacular creativity'; she considers that memes are the result of daily artistic and innovative thoughts of people that take the form of an idea and are produced by simple means. Milner (2012) talks about memes and claims that with the passage of time and with improvement in technology, websites related to the development of memes are getting user friendly. Therefore, the range of topics and ideas covered by developers of memes are according to their age and interests; this implies that the themes of memes fall under literally thousands of categories. It is for this reason that a standard classification of memes according to genres is not feasible as yet. However, a general classification of memes can include categories like Reaction photoshops, Lipsynch, Misheard Lyrics and Recut Trailers etc (Shifman, 2014). It should however be understood that the basis of classification of memes can be different and various systems of classification of memes can be adapted depending upon the type of requirements under a given set of conditions. Aims of the project The aim of this project is to weigh the concept of memes against a standard; an article by a well known literary critic from Germany. Being the developer of the notion 'auratic perception', Walter in his work "The work of Art in the age of the Mechanical Reproduction" has discussed art in the light of the then prevailing circumstances in which the aspect of mechanical reproduction was very prominent. However, with the passage of time and with the development of new concepts and technologies, older methods of reproduction of art works have been replaced by a number of new methods. Although, a digital manifestation of the art works ensures rapid propagation

Case study Example | Topics and Well Written Essays - 750 words - 10

Case Study Example Basing on this, this paper has developed a SWOT analysis of FedEx. A SWOT analysis is a managerial strategic program aimed at analyzing the strengths, weaknesses, opportunities and threats of an organization so that decision makers can enact policies basing on information at hand. From the DI case, the weaknesses of the organization are highlighted, and in all, they are internal, and based on employees negligence. This report will highlight that. The table below shows the SWOT analysis of the organization. Political instability in various countries and regions of its interest might affect its operations. For example the Arab Spring crises that started in Tunisia to Egypt that led to overthrow of these governments through mass participation. Poor judgment by its employees on appeasing aggrieved clients can lead to customer dissatisfaction for example Poor customer relationship skills witnessed by the supervisor sending chocolates instead of offering an apology to aggrieved customers. Loses arising from inefficiency of their services through paying of refunds and compensations to clients for expenses arising from the company’s negligence. For instance DI lost $ 600 in paying trade booths which were to be used for showcasing the undelivered goods (McDougall and Charles, 48). Risk negative publicity and therefore affecting their profitability due to their inefficiency in handling DI shipments. This is portrayed by Anita Kilgour expressing her disappointment and unhappiness at how the organization handled her orders. From this analysis, we can conclude that FedEx is a strong company with minimum weaknesses in its operations. It is also a technology oriented company and because of this, it is a market leader in provision of courier services. Despite its strengths and position in the market, the company can improve on its weaknesses by improving on the terms of the money back guarantee system, to give